Digital Campaign Launches
Saturday, June 14, 2008
Last week the Amway Global online advertising launched on web sites like CNN.com, WallStreetJournal.com, Monster and other web sites and portals.
There are several different treatments. There are some standard banner ads that click through to the Opportunity section at Quixtar.com. There are rich media treatments that offer 15 second video clips. One of my favorites is a vertical ad that features a ladybug scaling a leaf that talks about how following never led to anything.
The online ads may be tougher to spot than the commercials (since in many cases we can tell you an ad will appear during a 30-minute show) but are definitely worth checking out.
Let me know what you think about the online treatments.