Signs 'O the Times

Friday, May 16, 2008

Just another sign that things are changing here...the new signs reflecting phase one of our brand transformation are up.

Here's the new view for visitors approaching our offices at 5101 Spaulding Plaza in Ada, Michigan....

 

And here's what you'll see at our main entrance...

 

 And once inside, the Quixtar sign has been replaced with this...

 

 

It's been about six years since the Amway name has graced this building.  Quixtar moved to this location in 2000, and Alticor was announced as the corporate entity in the fall of 2001 and signs replaced in 2002. 

As we continue our brand transition you'll see the Amway Global name become more prominent and Quixtar North America eventually disappear.  You'll see the logo transition happen if you visit us and certainly as you see and read our communications here, in print and in our advertising campaign. 


Perma Link by Beth Dornan    

Comments

sivaram said:

Monday, May 19, 2008 | #

Beth,

We feel so PROUD and intimately feel part of this transformation. Thanks for the pictures ! Keep up your great work !!!

TWS said:

Monday, May 19, 2008 | #

Thanks Beth for the pics...

Seeing the logo on the website and in ads is great, but seeing the signs really makes me step back and realize what we are accomplishing and the transformation at hand.

The Big Apple said:

Wednesday, May 21, 2008 | #

Beth,

In the end, is the name going to be "Amway" or "Amway Global?"

Note to BA:  At the end of the whole transition, all affiliates will be under the Amway brand following our phases to Amway Global/Quixtar North America and then to Amway Global.

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