20 and out
Sunday, March 16, 2008
The results are in from my very informal anthropolgical study:
I'm 20.
My husband's seven.
My daughters are three and four respectively.
What are the numbers? The total number of products we use to get us out the door every morning (not including any breakfast.)
I had read that on average, it took most women more than 30 products to get themselves out the door every morning, which I thought was excessive. Yet when we took a count this morning, we were all astonished at how many products we use without even thinking about it. We counted every consumable product we used from the time our feet hit the floor until they walked out the door. For example, we counted the coffee in our cup but not the cup or coffeemaker; the toothpaste but not the electric toothbrush. One of my kids either didn't brush their teeth or wash their face this morning (hence the difference in numbers), but by the time I realized this we were in the car driving away.
I view myself as fairly low maintenance, but my numbers were kind of surprising. Four hair products. Five makeup products (mostly Artistry essentials.) Four skin care products. Two kinds of soaps. The only thing I could realistically cut out would be the coffee (but I'd just pick that up later in the day.) And if you count my Nutrilite vitamins (which I take with breakfast), the number would be closer to 30.
What's really interesting about this is realizing the potential for converting customers to our products. If you play out the scenario throughout the rest of the day, you realize the potential of every customer in helping an IBO create a successful retailing business. Because if I were to count the products I interact with through the rest of the day, the number would climb higher and higher (for example, I'm on my way to wash my mug -- Dish Drops! -- and then have a cup of tea.)
And because Quixtar offers so many products people use every day -- especially in the health and beauty categories -- it's not surprising the company has held the top spot as the #1 online health and beauty retailer, according to Internet Retailer magazine, for four years running. Because in my family alone, there are 34 opportunities to sell a product -- before we even step out the door!