Quality from start to finish

Tuesday, February 12, 2008

A couple of our Communications team members just came back from a photo and video shoot at Nutrilite for the "New Way, New You" program. It's always fun to see staff come back from a visit at Nutrilite because they're charged up about how they can change their health and lives through better nutrition and full of pride in the Nutrilite story. You'll see them bringing in healthy snacks, lecturing co-workers on the benefits of cooked tomatoes versus raw in delivering more lycopene, and dutifully taking the supplements recommended to help them achieve their goals.

I remember my first trip out to Nutrilite's Lakeview Farms a few years ago. I recall standing in a field of spinach, watching it being harvested and tasting a leaf grown using our alternative and organic farming methods. Then, a bit later, I stepped inside the facility to taste washed and dehydrated spinach on its way to become part of a Nutrilite supplement. It really brought the seed to supplement story to life as you literally could see how quickly that fresh and nutrient-packed plant was picked and processed into a concentrate that would soon be part of Double X, Daily, or another Nutrilite supplement. In fact, our story goes deeper than seed to supplement as we carefully manage the soil those seeds are planted in, to ensure we're maximizing the potential of each plant to deliver powerful phytonutrients in every leaf, seed, or petal.

Nutrilite supplements are unlike any others because our processes and our commitment to capturing the power of plants in a supplement are unlike any other.

We often get a similar reaction when we offer glimpses inside our Artistry manufacturing facility here in Ada, Michigan. While the facility generally isn't open to visitors, I've been through it while hosting visiting news media or press tours. There are some processes and procedures that are fun to watch, like seeing Glister tubes filled or watching tubes of lipstick get flamed so they have that bright and shiny finish. Or seeing the giant, gleaming stainless steel vats used to mix product. But the real story behind Artistry skin care is what we call "true science, true beauty" -- from R&D and product development to the strict quality assurance standards in the facility itself. Hundreds of scientists have created breakthroughs resulting in the awarding of more than 140 patents associated with this brand.

Many beauty companies contract manufacture their products, so they don't control the whole process from product development to manufacturing to distribution. Artistry does, and they maintain meticulous standards in manufacturing -- from the raw ingredients to the care given to packaging the finished product.

These standards have helped make Nutrilite the world's leading brand of vitamin, mineral, and dietary supplements and Artistry one of the world's best selling prestige beauty brands. And these products helped Quixtar become the #1 online health and beauty retailer for four years running, according to Internet Retailer magazine.

All of this is why it's so easy for a company like Quixtar to offer such a generous customer satisfaction policy -- because we have stringent standards designed to exceed our customers' expectations for quality, performance, and value.

 

 


Comments

Ros said:

Tuesday, February 12, 2008 | #

Excellent post Beth!

I too have been fortunate to visit the Nutrilite farms and manufacturing facilities (4 times). It is indeed impressive and fills me with pride.

Ros

j4.1776 said:

Sunday, May 11, 2008 | #

i thought the tour in Socal was great.  wish there was more time.

there is definately an unmatched quality both in product and life that this business give us.

seeing those facilities was just a tip of the iceberg!

Leave a Comment

(required) 
(required) 
(optional)
(required - not displayed)  
 
Submit